How should a manager begin writing a marketing plan?
a) By doing market research outside the company.
b) By looking at information produced by other companies.
c) By analyzing procedures already used by the company.
d) By finding information from many different sources.
a) By doing market research outside the company.
b) By looking at information produced by other companies.
c) By analyzing procedures already used by the company.
d) By finding information from many different sources.
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