(b) Every New Year XYZ multinational company gives its customers gifts ranging from diaries and calendars to silver items. The financial manager of that MNC says it’s too expensive and wants to stop the practice. The sales manager disagrees. Write a dialogue between the two.

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 Financial Manager (FM): Good morning, everyone. As we approach the new year, I'd like to discuss the tradition of giving gifts to our customers. While it has been a long-standing practice, I believe it's becoming too expensive for the company.

Sales Manager (SM): Good morning. I understand your concerns, but I strongly believe that these gifts play a crucial role in maintaining positive relationships with our clients. It's a gesture that sets us apart and shows our appreciation for their business.

FM: I appreciate the sentiment, but we need to consider the financial impact. The cost of these gifts adds up, and we have to ensure that every expense contributes to the company's bottom line. Is there any tangible return on investment from these gifts?

SM: Well, it's not always about immediate returns. It's about building goodwill and loyalty. Our clients look forward to these gifts, and it strengthens our relationship with them. It's a small price to pay for the long-term benefits.

FM: I understand the importance of client relationships, but we also need to explore more cost-effective ways to achieve the same goal. Perhaps we can consider alternatives like personalized thank-you notes or digital greetings.

SM: While I appreciate cost-saving measures, we shouldn't underestimate the impact of tangible, thoughtful gifts. It creates a lasting impression. Besides, our competitors are likely doing the same, and we wouldn't want to appear less committed to our clients.

FM: That's a valid point. However, I propose we conduct a cost-benefit analysis to quantify the returns from these gifts. If we find that the expenses outweigh the benefits, we may need to reconsider our approach.

SM: I'm open to a thorough analysis, but let's not overlook the intangible benefits. The relationships we build contribute to customer retention, which, in the long run, is invaluable.

FM: Fair enough. Let's gather the necessary data and reconvene next week to review the cost-benefit analysis. We need to make informed decisions that align with the company's financial goals.

SM: Agreed. I appreciate your willingness to consider alternatives, and I'm confident we can find a solution that benefits both our clients and the company's financial health.

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